E*TRADE Review 2024: Pros, Cons and How It Compares - NerdWallet (2024)

Where E*TRADE shines

Where E*TRADE falls short

What E*TRADE is best for

E*TRADE at a glance

Full details about E*TRADE

E*TRADE IRAs

Is E*TRADE right for you?

How we review brokers: our methodology

Where E*TRADE shines

Something for everyone: Whether you are a beginner or an advanced trader, E*TRADE has a platform and a mobile app for you. The E*TRADE Web platform and the mobile app offer real-time quotes and market commentary, stock and exchange-traded fund screeners and a good deal of account management. More active traders can turn to the Power E*TRADE platform and app to get technical studies, drawing tools, customizable options chain views, trading ladders and other features for complex strategies.

Tradable securities: E*TRADE offers a wide range of investment choices, from stock, bonds, ETFs and more than 4,000 no-transaction-fee mutual funds, to futures and advanced options strategies.

Educational resources and support: The educational resources and support options on offer from E*TRADE are some of the best. You can watch webinars on diversification and technical analyses as well as on more-complex topics like options trading. There are online investing courses that cover a host of topics, and a thematic investing section covering how to invest in companies that align with your values.

Where E*TRADE falls short

Website transparency: Our testers examined E*TRADE's website and were unable to easily find the company's guidance on how to close an account, which should be readily available.

Default sweep interest rate: At 0.01%, E*TRADE's interest rate on uninvested cash is among the lowest of all brokers we review. As interest rates went up in 2023, some brokers increased their default sweep interest rates, but E*TRADE did not.

E*TRADE is best for:

E*TRADE at a glance

Account minimum

$0

Stock trading costs

$0

Options trades

No base commission; $0.65 per contract (volume discount available)

Account fees (annual, transfer, closing, inactivity)

No annual or inactivity fee. $75 full transfer out fee.

Interest rate on uninvested cash

0.01%

Number of no-transaction-fee mutual funds

More than 4,000

Tradable securities

• Stocks• Bonds• Mutual funds• ETFs• Options• Futures

Trading platform

Two platforms available for free to all customers:• E-Trade Web• Power E-Trade

Mobile app

Two apps:• E*TRADE mobile• Power E*TRADEAvailable on iOS and Android.

Research and data

Free and extensive, with several external providers available at no cost.

Customer support options (includes how easy it is to find key details on the website)

Phone, email and chat support 24/7; 64 local and 2 national branches

More details about E*TRADE's ratings

Account minimum: 5 out of 5 stars

E*TRADE's account minimum is $0. This is typical of brokers these days — the vast majority of the brokers we review don't require a minimum to open or maintain an account. Keep in mind that some investments, such as mutual funds, may require a minimum initial investment.

Stock trading costs: 5 out of 5 stars

In 2019, E*TRADE dropped its once-high $6.95 trade commission to $0 for online stock, options and ETF trades. Many other brokers did the same, and now free commissions are standard in the industry. You'll still pay a fee to trade certain securities, including futures, as well as a per-contract fee for options trades (see below).

Options trades: 4.5 out of 5 stars

Options trades are commission-free, but they still carry a contract charge, which is $0.65. E*TRADE offers a discounted fee of $0.50 for active traders (defined as those who trade 30 or more times per quarter).

Account fees: 4 out of 5 stars

E*TRADE charges no annual or inactivity fee. There is a $75 full transfer out fee, though the company has eliminated its $25 partial transfer fee.

Interest on uninvested cash: 1 out of 5 stars

Don't count on getting much of a return on the free cash in your brokerage account. Interest rates range from 0.01% to 0.15% — both well below the rates offered by high-ranking competitors.

Number of no-transaction-fee mutual funds: 5 out of 5 stars

In 2022, E*TRADE eliminated trade commissions and early redemption fees for all online mutual fund trades. E*TRADE’s analysts regularly update a list of highlighted mutual funds called the All-Star Funds Report with the top no-load funds and ETFs offered.

Tradable securities: 4 out of 5 stars

E*TRADE allows investors to trade stocks, mutual funds, ETFs, options and futures.

Its bond offerings include core bonds, corporate bonds, ultra short-term bonds, municipal bonds and short-term municipal bonds.

The company does not offer forex trading or cryptocurrency. It also does not offer fractional shares of stocks unless you're buying them as part of E*TRADE's automated investing program.

Fractional shares are becoming more common in the industry; they let investors purchase stock based on a dollar amount they select rather than the price of a whole share. This may be particularly advantageous for investors who are working with limited money, but want to build a highly diversified portfolio.

Trading platform: 3.5 out of 5 stars

E*TRADE has two trading platforms — E*TRADE Web and Power E*TRADE. Both are free and available to all customers, with no trade activity or balance minimums.

E*TRADE Web offers free streaming market data, free real-time quotes, live market commentary, analyst research stock screeners and more. From the dashboard, you can track your accounts, create watch lists, view market data and make trades, including complex options strategies.

And for truly active traders, there's Power E*TRADE, the result of the company's acquisition of OptionsHouse several years ago. The web platform offers real-time data, more than 100 technical studies, streamlined trade tickets, customizable options chain views and trading ladders.

E*TRADE offers its customers the ability to buy into IPOs, and it does offer over-the-counter trading, though at a higher price than some competitors. Commissions on OTC trades start at $6.95 and go down to $4.95 for frequent traders.

Users should also note that E*TRADE accepts payment for order flow, which can potentially incentivize brokers to route orders to market makers based on how much they'll make — rather than the best price for the investor. But many other online brokers do the same thing.

E*TRADE says its execution quality is 95.25% for S&P 500 stocks and 96.16% for equities outside of the S&P 500.

🤓Nerdy Tip

The average execution quality of all brokers we review was 97.4% as of Aug. 31, 2023. That means 97.4% of orders sold for at a price that was at or better than the National Best Bid and Offer. Executing at or above the NBBO means you may receive a price improvement or a better share price than you were originally quoted.

Mobile app: 4 out of 5 stars

Our star rating here is based on how iOS and Android users score the broker's mobile apps. E*TRADE has two free mobile apps, available for iOS and Android. The E*TRADE mobile app allows you to easily manage your account, place trades and get real-time quotes and news, including Bloomberg TV. It offers advanced mobile features like stock and ETF screeners, as well as multi-leg options trades. The E*TRADE app is available for Apple Watch as well.

The Power E*TRADE app offers many capabilities on the go: Traders can access the customizable options chain, a selection of popular technical studies, charts, streaming quotes and news. The app can be used for trading complex strategies, including four-legged option spreads, and futures traders can enter futures orders directly from the futures ladder.

Research and data: 4 out of 5 stars

To earn five stars in this category, brokers must offer at least 15 third-party research providers at no fee, as well as a strong selection of research tools. E*TRADE doesn't quite reach that level, but the broker's analytical tools are user-friendly for both retirement investors and active traders, and they're available free of charge. E*Trade's lineup of research offerings include Moody’s, Morgan Stanley, MarketEdge and Morningstar.

Customer support options: 4.5 out of 5 stars

Customer support is available 24/7 via phone, email and chat.

E*TRADE also has strong in-person customer service, with 29 local and two national branches staffed by financial consultants.

If you'd rather skip learning and cede investment decisions to the experts, E*TRADE’s robo-advisor service, E*TRADE Core Portfolios, will manage your portfolio for you for an annual advisory fee of 0.30%. The minimum investment for that service is $500. Robo-advisors are computer-based investment advisors who build and manage client investment portfolios.

E*TRADE IRAs

E*TRADE offers both Roth and traditional IRAs, which are tax-advantaged retirement accounts. Experts typically recommend investing for retirement in a tax-advantaged account, which will allow you to get a tax deduction on your contributions or take money out in retirement without paying taxes. You can have an IRA in addition to other investment accounts, like a brokerage account.

Learn More

on E*TRADE's website

E*TRADE IRA

4.4

NerdWallet rating

Learn More

on E*TRADE's website

Fees

$0

per trade. Other fees apply.

Account minimum

$0

Promotion

None

no promotion available at this time

Retirement investors will find a lot to love with E*TRADE’s IRA offering, including no fees for stock and ETF trades, a large line-up of no-trading-fee mutual funds and an extensive library of retirement advice and tools. Beginners will also appreciate the broker's extensive educational offerings, including courses and webinars.

Is E*TRADE right for you?

E*TRADE’s investing tools, educational resources, large selection of no-transaction-fee mutual funds and innovative trading technology will suit all types of investors. Active traders will love the $0 commissions, and beginners will easily get up to speed with the company's deep educational resources.

For U.S. residents only.

How do we review brokers?

NerdWallet’s comprehensive review process evaluates and ranks the largest U.S. brokers by assets under management, along with emerging industry players. Our aim is to provide an independent assessment of providers to help arm you with information to make sound, informed judgments on which ones will best meet your needs. We adhere to strict guidelines for editorial integrity.

We collect data directly from providers through detailed questionnaires, and conduct first-hand testing and observation through provider demonstrations. The questionnaire answers, combined with demonstrations, interviews of personnel at the providers and our specialists’ hands-on research, fuel our proprietary assessment process that scores each provider’s performance across more than 20 factors. The final output produces star ratings from poor (one star) to excellent (five stars).

For more details about the categories considered when rating brokers and our process, read our full methodology.

E*TRADE Review 2024: Pros, Cons and How It Compares - NerdWallet (2024)

FAQs

Does Etrade really work? ›

Overall, we found E*TRADE is a good choice for active traders and investors—especially those who want access to a suite of excellent options tools. At the same time, Fidelity is better for casual investors and traders looking for low costs and access to international trading.

Can I trust Etrade? ›

In addition to the ways your assets are protected, the E*TRADE from Morgan Stanley Complete Protection Guarantee means you're not liable for unauthorized use of your account, and we'll never sell your personal information.

Is E-trade owned by Charles Schwab? ›

As of July 2023, Morgan Stanley was still incorporating E*TRADE into its system. Schwab, at the same time, was still folding TD Ameritrade into its operations after buying the rival broker in 2020. E*TRADE and TD Ameritrade currently operate as subsidiaries of their parent companies.

What is better, Charles Schwab or Etrade? ›

However, Charles Schwab has been around longer and ranked No. 1 in the J.D. Power 2023 Full-Service Investor Satisfaction Study. That said, with its robust trading platform, E*TRADE is a great option for active traders. Both platforms provide an impressive array of educational and research materials.

What are the disadvantages of E-Trade? ›

However, you should also take into account the drawbacks such as technical issues, cybersecurity breaches, emotional trading, and the investor's limited ability to interpret data.

Is my money safe in an E-Trade account? ›

Protecting our customers' personal and financial information is one of our top priorities. In addition to some of the most advanced online security available, we offer the E*TRADE Complete Protection Guarantee, which protects your privacy, your assets, and every transaction you make.

Does E-Trade charge a monthly fee? ›

Refer to the etrade.com/rateandfee for more details. The $15 monthly account fee can be waived when you maintain an average monthly balance of at least $5,000 in the account on or after the end of the second statement cycle.

Is it safe to have a million dollars on E-Trade? ›

Cash in brokerage accounts are swept into one or more FDIC-insured depository institutions as part of the Bank Deposit Program and are FDIC insured up to $500,000 for individual and $1,000,000 for joint accounts.

Can I take my money out of E-Trade? ›

To initiate a withdrawal, you first need to log in to your E*TRADE account. Once logged in, navigate to the 'Transfer Money' section where you can select the option to move funds out of your account. You can transfer funds to another bank account, request a check, or even liquidate your account entirely.

What bank owns Etrade? ›

E*TRADE from Morgan Stanley, a subsidiary of Morgan Stanley, offers an electronic trading platform to trade financial assets.

Who is Etrade merging with? ›

 How will my E*TRADE accounts be changing? As you may know, Morgan Stanley and E*TRADE joined forces on October 2, 2020.

Who is the parent company of Etrade? ›

Morgan Stanley, our parent company, offers wealth management, financial planning, investment advice, securities research, and market insights.

Can Etrade be trusted? ›

E*TRADE is a US stockbroker regulated by top-tier authorities SEC and FINRA. It offers low trading fees, including free stock and ETF trading. In addition, it has one of the best mobile trading platforms on the market, and offers plenty of high-quality research tools such as trading ideas and strategy builders.

What is the highest rated stock brokerage? ›

The best online brokers for stocks in August 2024:
  • Charles Schwab.
  • Fidelity Investments.
  • Robinhood.
  • E-Trade.
  • Interactive Brokers.
  • Merrill Edge.
  • Ally Invest.
  • Tastytrade.

What is the most successful brokerage firm? ›

Top Brokerage Houses, Ranked
Top Brokerage Firms by AUM and Number of Accounts
1Charles Schwab$9.41 Trillion
2Vanguard$8.6 Trillion
3Fidelity Investments$5.3 Trillion
4JP Morgan$3.7 Trillion
1 more row

Can you make money with E-Trade? ›

There are various avenues to make money using E*TRADE, such as conducting thorough stock market research, implementing effective investment strategies, considering long-term investments for stability, seeking short-term gains through strategic trading approaches, and engaging in stock trading activities.

Is E-Trade good for beginners? ›

Using E*TRADE provides an excellent opportunity for beginners to delve into the world of investments. The platform offers a user-friendly interface with robust trading tools, educational resources, and diverse investment opportunities.

Is E-Trade a good way to buy stocks? ›

E*TRADE's star ratings for all category rankings out of 5: Overall (5.0 stars), Customer Service (4.0 stars), Commissions & Fees (4.5 stars), Research (5.0 stars), Platforms & Tools (4.5 stars), Mobile Trading Apps (5.0 stars), Investment Options (4.5 stars), Education (5.0 stars), and Ease of Use (5.0 stars).

How much money do you need for E-Trade? ›

No minimum initial deposit is required to open this account. However, account must be funded within 30 days to remain open. No minimums balance is required to avoid monthly account fees.

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